Q8 adds 75 stations to its Belgian network in strategic acquisition
Expanded network increases by 15%
Q8 is investing heavily in its Belgian network. Following the acquisition of 75 service-stations from U Car Services and VP Oil, both part of the Uhoda Group, there will soon be 540 stations in the Q8 network - a 15% increase. This allows Q8 to further strengthen its position and optimize its national coverage.
The newly acquired stations are mainly situated in Liège and Limburg. In Limburg, Q8 was less present than in other parts of the country. Until now.
Fadel Al Faraj, Managing Director Northwest Europe:
Thanks to this acquisition, we have optimized the geographical spread of our offer. So these 75 extra stations are perfectly complementing our existing network, which is now expanding by one sixth. This significantly larger network is part of our strategy of stronger customer focus, more mobility products and services. We are proud that we are strengthening our position as one of the top players in Belgium.
In total, Q8 will have 540 stations after the acquisition:
- 325 stations are manned
- 215 stations are unmanned
- 126 stations with Shop & Go
- 122 stations with Panos
Azzam Al Mutawa, Executive Vice President Marketing, KPI:
I’m very proud of this tremendous achievement. The acquisition of 75 stations in Belgium by our colleagues from Q8 Northwest Europe is the largest in 15 years. It is the result of splendid cross-departmental and cross OU teamwork with GCB. This is the way forward in the 2040 strategy: to anchor and strengthen our presence in Europe.
65 of the 75 stations are currently operating under different brand names. Over time, most will undergo a rebranding consistent with the Q8 house style. This acquisition is subject to several conditions precedent, including the agreement of the Belgian Competition Authority, which is expected in the coming months.
Q8's future strategy aims at maximum customer connection. The acquisition is part of that strategy. "A larger network literally allows us to be closer to our customers and to achieve our steep ambitions in terms of customer focus, linking up with our Delhaize Shop & Go’s, the Panos and Nespresso offer and our brand new Q8 smiles program,” Fadel Al Faraj concludes.
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For more information
RCA PR I Jochem Goovaerts I T. +32 478 205 307 I [email protected] I www.rcapress.be
About Q8
With currently over 460 service stations and fuel delivery to professional end-users and resellers, Q8 is one of the largest fuel players in the Belgian market. Specifically for the transport sector, Q8 has 40 International Diesel Services (IDS) stations in Belgium. Moreover, the business and service of Q8 goes much further than just fuels. The company is also active in the production, marketing and sales of Q8 lubricants. In retail, together with Delhaize, Q8 also has a strong network of more than 120 local "Shop and Go" convenience stores in Belgium, and thanks to a partnership with Panos, Q8 offers fresh sandwiches and pastries in more than 110 stations. Together with partners Ionity and EDF Luminus, Q8 is also taking steps in the E-Mobility market with a network of (fast) chargers at the stations. It is Q8's ambition to focus even more on broad mobility services. Q8 therefore continues to innovate and invest in future oriented opportunities that make every customer journey more sustainable. In 2019, Q8 was elected Best Fuel Brand in Belgium.